SINGAPORE — The recent exposé of how polling firm Cambridge Analytica mined Facebook for information on voters was focused mainly on the United States. But the investigation, which aired on the UK’s Channel 4 last month, has caused ructions in Malaysia after Mark Turnbull, a Cambridge Analytica executive, was filmed bragging that they helped the governing coalition retain power in the country’s last elections in 201, apparently by using social media to profile voters and deliver campaign messages. “We’ve done it in Mexico, we’ve done it in Malaysia and now we’re going to Brazil,” Turnbull said. With another election due anytime between now and August, Malaysia’s opposition predictably seized on that claim. The government in turn said it had nothing to answer for, blaming Mukhriz Mahathir, a former ally turned opposition member, for personally hiring Cambridge Analytica.
JAKARTA — The region’s jarring social media jousting means that platforms such as Twitter are not really “social” anymore, but have become “weaponized” according to Indonesian political analyst Wimar Witoelar, who has 439,000 Twitter followers. “So interaction is more often divisive than not. You cannot form a consensus. Instead you sharpen your differences,” he said via WhatsApp. Even Joko Widodo, Indonesia’s president, is not immune to savaging on social media, taking to Facebook in September to make his point. “I was asked, ‘President Jokowi, how is the state of social media in Indonesia?’, I replied, ‘In Indonesia, it can get very vicious,” he posted.