Kuok scion pushes the second-hand gospel- Nikkei Asian Review

JAKARTA – Kuok said there was a downside to the faddish “start-up” ambitions expressed by other students. “People just said they would like to do start-ups, but often did not know exactly what,” she told the Nikkei Asian Review. “But for start-ups it should be that there is a need for something. You see the need, you do it yourself.” Guiltless was the product of Kuok’s love of fashion and the online start-up culture she encountered at Stanford. But it also showed that the 26-year-old has her father’s nose for a business opportunity. “In Hong Kong you have much less space, and less wardrobe space. When I moved back I had such a lot of items,” she recalled. “I said to myself that rather than just throw these out — such a waste — I’d like to sell these items online, give the money to charity. But to my surprise none of the top 10 second-hand luxury sites accepted items from outside Europe or North America.”