Big Tea takes aim at coffee’s crafted cool – Nikkei Asian Review

JAKARTA — Businessmen clad in batik shirts tap on laptops and smartphones, while women in designer Muslim garb chat over pots of hot chai and browse menus listing hundreds of teas, from the exotic (Yellow Gold Tea Buds from China) to the commonplace (English Breakfast). This crowd, a mix of old and young and mostly well-to-do, has made the TWG shop in the Pacific Place mall in Jakarta a lively meeting point in the city. With dozens of these boutique tea shops across Asia offering fine dining and veneered furnishings, Singapore’s The Wellbeing Group, known as TWG, is trying “to bring a new era of tea appreciation” in the region, said Trixie Anindita, the group’s communication and operation manager in Indonesia.