https://www.dpa-international.com/trends-and-features/urn:newsml:dpa.com:20090101:250226-99-48326/
https://nordot.app/1267856327970521769
https://www.yahoo.com/lifestyle/sorry-researchers-proof-tiktok-brain-144824683.html
Anyone who has been accused of having ‘TikTok brain’ and taken offence should stop reading now, if they haven’t already done so.
A team of researchers in China and the U.S. has found evidence that incessant flicking through video clips on social media does indeed come at a price: “cognitive deficits.”
Scientists at Tianjin Normal University and UCLA (University of California, Los Angeles) have figured out that people with “short video addiction” not only exhibit “compulsive and uncontrolled use of short video platforms,” they appear to be developing a different brain morphology or structure compared to others.
After carrying out brain scans on 112 people aged between 17 and 30, the researchers said they found “cognitive deficits” in attention spans, learning and memory.
In other words, TikTok brain is real and if you cannot make it to the end of this page, you probably have it. And no, there won’t be any video antics by a so-called influencer to spell out the rest of this.
People with the habit tend to “excessively consume personalized content to the extent that it negatively interferes with other activities,” the team said.
TikTok brain, sometimes called brain rot, is typically linked to lengthy sessions on apps specialising in short video clips, be that established platforms such as TikTok and Snapchat or Instagram, Facebook and X which followed suit with similar video feeds.
“Short video addiction has emerged as a growing behavioural and social issue, driven by the widespread use of digital platforms that provide highly engaging, personalized and brief video content,” the researchers said in a paper published by science journal NeuroImage.
