https://www.dpa-international.com/trends-and-features/urn:newsml:dpa.com:20090101:250213-99-910559/
https://nordot.app/1263133950869259029
https://www.yahoo.com/lifestyle/grape-escapes-wine-tourism-looks-140321986.html
Some of the world’s top wine-growing regions are known for their scenery, such as Tuscany in Italy and its curving hills topped with centuries-old villages, all with Florence, Pisa and Siena a handy drive away.
Then there’s French-Spanish Languedoc-Rousillion, which offers similarly-rolling terrain but with views of the Atlantic Ocean beyond the verdant slopes.
Or along the Margaret River in Australia, where vineyards are followed by beaches and the chance to hop on a surfboard (provided only one or no glasses were had along the way, of course: no point getting wiped out ahead of a wipeout.)
No wonder, then, that wine tourism is set to grow strongly over the coming years. According to a recently published forecast by Futures Market Insight, the sector could see 13% compound annual growth over the next 10 years – expansion that would see it go from being worth almost $100 million last year to over $300 million by 2034.
And it’s not just already popular hubs that are set to benefit, according to FMI, with wine-growing regions in Bulgaria, Croatia, Ethiopia and Moldova set to thrive, with much of the rise in demand coming from travellers from India, China and elsewhere in Asia.
And while the money involved might be a drop in the bottle compared to the wider travel and wine industries, wine tourism is a “growing segment” that offers “a wide range of experiences” such as tasting festivals, workshops and winery tours, FMI said.
The global travel industry was worth over a trillion dollars last year, according to the World Travel & Tourism Council, while there were around $40 billion dollars of wine exports worldwide in 2023, according to the International Organisation of Vine and Wine (OIV)
